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The following
interview on Trading Faces appeared in the Daily Mirror on May
17th 2001 and is reproduced with the kind permission of Yvonne
Swann with photograph by Helen Atkinson. |
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When Allo Allo finished I
knew I'd be type cast to a degree and needed another string to my bow. I
thought of Trading Faces because I'd done personal appearances as Yvette
and knew the business. It was a bit daunting at first. Instead of people
ringing to offer me corporate work, I was ringing them about artists on
my books. I invested my money from Allo Allo in my company and opened an
office in Soho. But I was being offered loads of acting work. Suddenly,
I was doing the summer season in Bournemouth and looking after my baby
daughter as well. I had a secretary in London and was tying up deals
from Bournemouth. I was a mum all day and working every night. I was
trying to kill myself basically. But I carried on for 3 years, acting
the whole time. I realised it was too much and asked my sisters to be
directors. We work well, you can trust your sisters. Ann is an actress
and writer and Suzie used to be a model and now writes. They often
create scripts for the corporate events we organise worldwide.
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It wasn't hard to get artists
on the books. I had worked with so many and had lots of friends in the
business. If a client rings up and asks, say, for a performer to appeal to
the 20 - 40 age group then we'd make a start doing the casting. Some times we provide a complete
act, sometimes motivational speakers or hi'tech experts. Sir Ranulph
Fiennes has done a lot for us. People love him. Tom Farmer, the owner of
Kwik Fit, is a terrific motivational speaker. We suggest people then the
company comes back with the three top choices. Next we check their
availability. We use actors, presenters, magicians, comedians and
politicians like Michael Heseltine or Archie Norman. Terry Venables has
done a few talks for us. We also have chefs, including Anthony Worrall
Thompson. We know what the clients budget is and
try to work with it. Sometimes, if the firm had gone straight to the stars
agent, they would be told the fee was £20,000. If their budget won't
stretch to that, the client goes away and doesn't ask for that celebrity
again. I can go directly to the star and say "this is what they've got -
do you want it?" They often do. I would be very miffed if I'd lost a job
for the sake of a slight cut in my fee. The money a star |
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can expect
can vary, depending on whether or not they are on
TV. I can quote the usual price but because the celebrity has
a new TV series, their fee goes
up. Problems? Well, very rarely an artist
arrives late. But we have mobile phones, cabs on hand, and sort it all out
fast. Another problem is if a company is not
happy with the performance. Then they stop using you and you have to win
it back. More juggling. I love the business. Its exciting. I like
talking to business men to see how their brains work. Where I think in
thousands, they think in millions. Being famous has helped with Trading
Faces as people know what I look like when we speak on the phone. Working
with my sisters has meant we can juggle our lives. One of our strengths is
that we are fun and people enjoy working with us. As for the future, I want to grow as
actress and to grow as a business woman.
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